




2022
Art Direction
Illustration
Packaging
Summer Orangeade’s great tasting liquid hasn’t had a chance to shine with its season-specific name and nostalgic design. While this bevvy was an in-house and trade favourite, its sales didn’t reflect its true potential. The new look-and-feel draws inspiration from its Mexican heritage, where its juicy organic oranges hail from. Instead of canning this sweet soft, we were able to re-engage our mex, tex-mex and taqueria stockists to not just list, but celebrate our shiny new Orangeade, its heritage and the good that every drink does.